The 2018 Atlantic hurricane season is upon us until the very end of November and with the latest strike of Hurricane Michael, many are still reeling from the impacts of these powerful natural disasters. [...]

Posted by Merrimac Marine in: blog Boat Dealers Recreational Marine Insurance

Tagged: Boat Dealer Hurricane Recovery Boat Dealer Insurance boat dealer insurance package recovering from hurricane Recreational Marine Insurance Recreational Marine Insurance Program

The boating industry is growing, according to the National Marine Manufacturers Association, with an estimated 250,000 boats sold in 2016. It’s time to focus on the nitty gritty: digital marketing for boat dealers. It’s [...]

Posted by Merrimac Marine in: blog Boat Dealers Marine Insurance Recreational Marine Insurance

Tagged: Boat Dealer Insurance boat dealer insurance package digital marketing Digital Marketing for Boat Dealers Recreational Marine Insurance Recreational Marine Insurance Program

As an insurance agency, you’re going to need recreational marine programs for your clients, especially when it comes down to insuring an entire boat dealership. With boat engine thefts on the rise, according to [...]

Posted by Merrimac Marine in: blog Boat Dealers

Tagged: Boat Dealer Insurance boat dealer theft Recreational Marine Insurance recreational marine programs

Marine industry insights indicated that boat dealers that are dedicated to safety and customer satisfaction have more sales than those without it. In fact, commitment to issues such as water preservation and boating regulations [...]

Posted by Merrimac Marine in: blog Boat Dealers

Tagged: ABYC boat dealer Boat Dealer Insurance Boat Dealers Insurance Program boat safety checks

It should come as no surprise to learn that many of your customers will view your website before deciding to visit your dealership in person. As this serves as your first impression, it’s critical [...]

Posted by Merrimac Marine in: blog Boat Dealers

Tagged: Boat Dealer Insurance Boat Dealer Insurance Program boat dealer website tips making your dealership an online destination online destination tips

As a reputable boat dealer, your clients focus on sales to drive business and their reputation. With that in mind, generating and nurturing leads can mean the difference between making a sale and losing [...]

Posted by Merrimac Marine in: blog Boat Dealers

Tagged: Boat Dealer Insurance boat dealer insurance package boat dealer strategies boat sales leads nurturing boat sales leads

In our last post, we discussed some of the key strategies that boat dealers can use to boost their sales and in turn, revenues. Even the most experienced salesman can brush up on their [...]

Posted by Merrimac Marine in: blog Boat Dealers

Tagged: Boat Dealer Insurance Boat Dealer Insurance Policy Boat Dealer sales tips boat dealer tips selling the experience

Salesmanship is an art. As such, learning and acquiring new strategies can boost sales and your client’s reputation as a qualified dealer. As your clients are aware, buying a boat is a huge commitment [...]

Posted by Merrimac Marine in: blog Boat Dealers

Tagged: Boat Dealer Insurance Boat Dealer Insurance Program Boat Dealer sales tips sales strategies for boat dealers

As boat dealers, your clients are undoubtedly noticing that the majority of their customers scour the internet before landing in their dealership. As the majority of people begin their search for the perfect boat [...]

Posted by Merrimac Marine in: blog Boat Dealers

Tagged: Boat Dealer Insurance boat photography tips Boat sales tips

Annual boat shows can be incredibly lucrative for boat dealers. While many people are just browsing, there are plenty of opportunities to sell their vessels to the right people. With a few simple sales [...]

Posted by Merrimac Marine in: blog Boat Dealers

Tagged: Boat Dealer Insurance Boat Dealer Liability Boat sales tips